Mechanika i Budowa Maszyn 1254

[valobasha99]

Internationalize or die, a phrase that is not exaggerated for the current situation. We find ourselves in a global reality in which companies need to make themselves known outside their usual radius of action. Whether it is a Spanish company that wants to position itself in France or a company from Asturias that wants to make itself known in other provinces.

Before starting the expansion, it is advisable to carry out a preliminary study in three steps:

Decide the market where you are going to go
To select the site to land, the two most important factors, a priori, are geographical and cultural proximity . We do not mean that a Spanish company cannot reach a Russian market, but surely the best thing to do is to start with closer markets and perhaps, in the future, access Russia. This happens in the same way within Spain, surely a product from Malaga is easier to sell in Granada than in Gijón . The reasons? Ease of transportation, simplicity of adaptation, similar legislation, similar needs.

It is convenient to remember the Uppsala theory, which proposes focusing on a progressive outsourcing process, pointing to nearby Special Data national and international markets as the first destination. In this step it is common to select more than one market , to have several alternatives and then choose the most appropriate one (for example, among three).

world map of internationalization



Market attractiveness
Once the closest markets have been selected locally and culturally, it is advisable to study their legal characteristics , their economy, the spending that occurs in the sector, and their history of exports and imports, to know if they are suitable places. For this, there are various tools such as those offered by the International Trade Center or ICEX . With this data you can select the most appropriate destination.

pin on map

Enter the market, open the doors
Once we reach this point, there are several alternatives to enter the new market. All companies, small, medium or large, can leave their place of origin thanks to the Internet and what we call digital internationalization of companies . It is one of the best business expansion options, since with it you can have a presence in a new market without a large financial investment and without needing a major adaptation of the company's commercial structure. Furthermore, it is the first step that should be taken to check if our company has a place in that market. A very useful tool is the ICEX market directory , which allows you to find out about the electronic market platforms for export, adapted to your sector and destination.
_________________
Special Data

[Reklama]